How to Perform Greenwashing

The case study of fluor and the International Ski Federation (FIS)

Marjan Krebelj

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A while ago, the FIS banned the use of fluorine in ski waxes at professional tournaments. I don’t know if this applies to recreational skiing (I guess not), but it’s a funny example of how greenwashing works in the modern age.

Now, I’m not an expert in skiing or the use of fluorine, so I turned to an expert, in this case, ChatGPT, to explain the core of the problem. Here’s what it said:

As of my last knowledge update in…

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Marjan Krebelj

Once an architect, now a freelance photographer/filmmaker with passion for words.